Paseo Vineyards
Student Project
Project Objective:
Design labels and a logo to update the current branding. They are fun people and feel that their image needs to be more appealing to a new generation of wine lovers.
About the Brand:
Paseo Vineyards is an internationally recognized, award winning, boutique winery, with a team dedicated to the pursuit of “good times and fine wines.” Paseo Vineyards is located about 70 miles north of San Francisco, California, in an area that was once one of the original Mexican ranchos.
Established in 1972 by founder and California grape growing pioneer Oscar Starling, the Starling Vineyards is now owned and operated by son Benjamin and his wife Sarah. They changed the name to Paseo Vineyards, meaning a tree-lined thoroughfare or promenade in 1995.
Programs utilized for project: Procreate for the iPad, Adobe Illustrator, Adobe Fresco.

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